An Email Marketing is when you send a Business mail message to your ‘email subscribers’ contacts who have signed up to your email list and given express permission to receive email communications from you.
Email marketing is used to inform, drive sales, and make a community around your brand.
Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization.
Email Marketing Benefits
From order confirmations to newsletters, emails are an essential aspect of the growth and management of your business.
What’s great about email is that it lets you reach someone directly. It’s one-to-one communication at its best. And besides, people don’t just let anyone into their inbox these days. It’s a curated space reserved for favorite brands and publications.
Showing up in someone’s email inbox will help your brand stay top of mind. A personalized marketing email is more impactful than a social media post where you can’t be sure if someone has actually seen your message.
One of the major benefits of email marketing is its scalability. This means that emails can be sent to a large number of recipients for a relatively low cost compared to other marketing channels.
Launching a sale or promotion? You can send an email marketing campaign to your subscribers to drive sales.
Other email marketing techniques known to increase conversion rates include:
Emailing a discount or special offer (birthday/anniversary emails, welcome emails, re-engagement emails)
Abandoned cart emails (triggered whenever a visitor abandons a cart at your online store)
Email drives customer loyalty at every stage of the buyer journey: lead-nurturing, conversion, onboarding, retention.
It’s a powerful tool for building a community, as discussed at length in our guide to building relationships with email.
You can create newsletter content so good that subscribers will be waiting for it to arrive each week. Keep reading and we’ll tell you how.